CHALLENGE
Blast Campaign in Thailand
Solution
We created a mixed platform influencer campaign, on YouTube and TikTok.
We recruited one of the leading YouTubers in Thailand and in addition 30 TikTok influencers.
Together with the Dice Dream team we created a TikTok challenge.
The viewers of those influencers were incurred to take part in the challenge as well.
The result
More than 2M views on YouTube and 270M page views on TikTok.
As a cherry on top, the game was pushed to the top of the App store in Thailand.